News, press releases and all things Vitamin D Day

Press Release: Are your vitamin D needs being met?

The day we have all been anxiously awaiting has arrived! Help us celebrate our 9th Annual Vitamin D Day by joining individuals from all over the world to spread awareness on the importance of vitamin D and safe sun exposure for human health.

Vitamin D may be the most underestimated micronutrient in today’s society. In fact, most people simply recognize vitamin D for it’s role in bone health, unaware that when activated by the body, vitamin D acts as a hormone. From it’s ability to regulate gene expression to its role in facilitating a healthy immune system and inflammatory response, vitamin D is a crucial factor in disease prevention.

Renowned vitamin D researcher, Dr. Cedric Garland, shared his thoughts on vitamin D and health, stating:

“Vitamin D is the answer to many of the greatest disease threats of this century. We just need to test for it and use it.”

Despite the abundance of research on vitamin D and a wide range of health outcomes it has been associated with, the prevalence of deficiency remains alarmingly high. In fact, researchers estimate at least 50% of people worldwide are vitamin D deficient. Why is this the case?

The primary factor preventing the public from reaching optimal vitamin D status is not the expense of supplementation or the inconvenience of spending time out in the sun, it is lack of awareness. It makes perfect sense; how can one possibly resolve an issue they do not know exists? Help us educate the public on vitamin D and safe sun exposure to put an end to this pandemic of chronic illness and empower the public to take a proactive approach to their health.

Get involved!

Visit our ‘What You Can Do’ page on to help encourage vitamin D education among families, schools and the workplace. Use our graphics to share with your social circle. Please join the conversation on Twitter, and remember to #VitaminDDay.

Other happenings

Vitamin D Council is offering free one-month memberships to their blog for anyone that emails November 2nd requesting membership. To redeem free one-month membership from the Vitamin D Council, email [email protected] with the title “Vitamin D Day” in the heading.

In addition, the Vitamin D Council invites everyone to share a photo (with a description) showing how they plan to celebrate Vitamin D Day. The top 10 photos will either receive an ‘I Lastly, be sure to pledge your support of this cause by pinning your general location to our Pledge Map!

Who’s behind Vitamin D Day?

Back in 2007, a fellow nonprofit based in Canada, Vitamin D Society, began promoting November as Vitamin D Awareness month. By 2009, InspireHealth acknowledged November 2nd as National Vitamin D Day in Canada. Since this time, organizers throughout the world began joining in to support this special awareness day.

This grassroots public health movement inspired Dr. James Lunney, Member of Parliament for Nanaimo-Alberni to introduce Bill C-388, An Act to establish National Vitamin D Day.

Are you an organization interested in partnering or taking a pledge to spread awareness this year’s Vitamin D Day?
Email [email protected] to get involved.

© Vitamin D Day 2017.